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🎯 Key points for quick navigation: 00:00 *🎥 Introduction* - Overview of the case interview format, - Explanation of the case scenario involving the acquisition of an e-commerce business, - Encouragement to pause and answer questions as the video progresses. 02:18 *🛒 Initial Clarifying Questions* - Clarifying the scenario: individual acquiring a bed and bath e-commerce business, - Importance of understanding market attractiveness, - Discussion on financial background and motivations of the buyer. 03:27 *📈 Framework for Market Attractiveness* - Four key areas to evaluate market attractiveness: - Profitability of the market, - Competitive advantage, - Customer base potential, - Personal suitability for the buyer. 10:32 *🛍️ Increasing Sales* - Discussion on strategies to increase sales, - Approaches to get new customers, increase average sale, and boost repeat purchases, - Suggestions for exploring new sales channels and improving customer engagement. 19:32 *📊 Revenue Growth Analysis* - Analyzing potential revenue growth through selling in marketplaces and new product categories, - Calculation of the projected market share after two years, - Consideration of market growth and execution of new strategies. 25:25 *🤝 Final Recommendations* - Summary of the analysis and recommendations, - Emphasis on the importance of market growth and simple strategies to increase market share, - Suggestions for further due diligence before acquisition. 28:10 *🛎️ Conclusion* - Encouragement to subscribe for more case interview videos, - Information about additional resources and recorded interviews with real candidates. Made with HARPA AI

When doing profit cases do you not write a qualtitatieve framework (such as business situation)?

Just curious, are the candidates not allowed to use spreadsheet to do the calculations? Thanks.

Is doing the math for steel, plastics, and other really necessary considering how they all decreased in percentage?

Just something I noticed: The interviewer did not explicitly mentioned that he was talking about the aftermarket/replacement brake pad market size, right? The candidate also did not ask that as a calrifying question. How would you calculate for the B2B suppliers that sell brake pads for the auto makers?

I have one problem with the "Times replaced per year" calculations. If you decide to segment the users based on being commuters/non-cummuters, I would argue that taking a blanket 360 days a year is not valid. Commuters typically work 270 days per year - vacation days. Thus I would say that for the other 95 days, these commuters would be non-commuters.

How is revenue per sale or avg. Ticket calculated as a formula?And how would u use this formula mathematically to increase avg ticket/avg revenue per sale?

you dont need a MBA from Sloan to solve this..just common sense..i didnt see any technical wizardry here, just progressive narrowing down to the root cause

How to get better at reccomendations after identifying the root cause and how do you quantify impact on profitability?

My problem statement is how to enhance the soil health in india

At 7:55, I know you are structurally listing your ideas, but to an interviewer it seems like you are just listing ideas from the top of your head. How can we show the interviewer/client that I am not just listing ideas but rather following a set structure. In a sense, how do I convey my structure if at the end I am simply listing the ideas themselves in a list format. Could it be that the differentiating factor between naively listing and your method of listing at 7:55 be the verbal preface of saying "I will be structuring my ideas around the 3 C's as well as focus on product and infrastructure". By saying this phrase beforehand, I am now following a clear structure whereas if I don't, I would be naively listing ideas? Is that the only difference?

I couldn’t hear a word

Do more videos like this!!

What about cost "models"? Is it possible to create a video about it?

Awesome videos super helpful!

Awesome video. However, why did we only consider the replaced brake pads on active cars? There are also break pads bought by automakers and installed on new cars, i.e. straight from the factory. Shouldn’t we have considered those too?

Awesome video!

The ’simplification’ to $/axle was completely unnecessary, and I wouldve been embarassed by that as the interviewer (just use 20$ for pad, ffs) Also estimating miles driven in a year per car was way too complicated. You should do this in a much more simple way. Assumption for size of household was imo too much in the wrong, you can absolutely just use decimal numbers here. Also active cars/household seems too high on average, JUST USE DECIMALS, its simple multiplication. In addition, it seems the ’consumer vehicles only’ was pretty much forgotten throughout the interview. I would not be impressed by this candidate in all honesty.

Damn, sounds like a real consultant - no experience of doing, only experience of advising. If interviews are like that, probably MBB and big4 advisory departments are useless.

Bruno, thank you for sharing this framework and for sharing your knowledge, approach and experience 💗

Thank you so much for your increadible course and your videos 🥰

This is both great and sad.. because it really shows and it feels that this consultant never had skin in the game.. never truly launched and ecommerce business

i'll appreciate if you can explain how you arrived at the components of the breakdown for each question or objective. you mentioned what the breakdown is but not how or why you arrived at the component

best way to answer a question you don’t know the answer to it’s to just start asking questions lmao

This is definitely not a beginner market sizing example

The landscape technique helped me so much. Its like it opened a third eye 😂 thanks guys

Splendid! 1 quick question: why don't you consider the growth rate of the market for break pads? What about break pads for the new cars? So, I think growth in the # of households, population, # of cars per households can increase the cars in use, and so the # of break pads.

What about newly bought cars?

Might be a dumb question , are you allowed to use a calculator?

thanks!!!!!!!!!!!

This is such a great video. However, a quick question - Could this case be solved by doing Porter's 6 force industry attractiveness as it gives a fair idea on competition, supplier, buyer, complements and substitutes?

First, thank you for your material, I find it really helpful and practical! I just wanted to comment on one of your structures. At 7:58 I would structure the law firm case in the following way: [Layer 0]: 1. Hiring/firing solutions 2. Development solutions [Layer 1]: 1.A. Hire better people 1.B. Fire worst people 2.A. Train people 2.B. Give the people more motivation (different/additional responsibility, increase wage) [Layer 2]: 1.AA. Hire more educated people 1.AB. Hire more experienced people 1.AC. Hire smarter people 1.BA. Fire the least performing people This is just off the top of my head. I may have missed something tbh, but my structure also stipulates the firing element, which could also increase the overall quality of staff

superb

All of this could be easily done by a somewhat specialized gpt model.

Consultants are gay

Is it really important that you assess his arithmetic ability? Let him take out his phone and do a fiddly calculation and save everyone time. Even early high school math exams let you use calculators as they're not really after "gotcha" moments with simple arithmetic mistakes.

2 hours a day with an average 50mph is a long commute-- without traffic the time makes sense, but average MPH needs to be cut in half. Also, the assumptions on how many cars per household and people don't think about the cost of pads as it is nominal shows the bias of being middle + class.

Very late comment, considering how old this video is, but would it be appropriate to ask for a calculator? Even just a 4-function would make errors far less likely.

What a cloud of drool. I could've done this in 30s and get to the correct answer minus the haji accent ... lol .. these ex-bcg and ex-mck folks .... you're just alright and that's a reality check .. and please don't call this HARD .. call it what it is aptly .. PEANUT

this is how Tesla does it.

Thank you so much for your video! Amazing job guys and the tips you’re sharing are so useful. Thank you also for not having ads that might disrupt our focus and thinking process. I am so lucky bumping into your website. Take care !

What is the best structure (or combination of structures) to use when solving for conersion rate questions - Improve the onboarding conversion by 4% or There has been a decline in onboarding clients on to app by 5%?

What I find frustrating about modern day consultancy is that the strategy nearly ALWAYS focuses on only reducing costs. The clients are at fault too because they have a preconceived idea of how to improve their profitability when they call in the consultants. Invariably that results in either reducing production and product quality or cutting conditions for staff, who unfortunately are just seen as a cost rather than an asset. This is even referenced here in this mock interview when it comes to salaries/unions. Very rarely do consultants get asked to or advise on how to improve product/service quality and appeal as a priority or simply advise on keeping a sustainably profitable business. Instead, directors and senior managers, with the aid of the consultants, cut costs to the extreme to make good profits for their share holders in the short term before they move onto their next high profile post, leaving the company’s reputation damaged in the long run and the staff poorer and unmotivated. The bane of impatient and selfish modern capitalism.

Why there's such a focus on percentage calculations (I mean you stopped the video to show a small mistake). I thought that these cases were all about the thought process, not the actual numbers, cause in real life you need to think and not making calculations with pen and paper. Genuine question

My god, why would anyone choose this career, aside from the money of course? If this interview is a reflection of the actual work, this would bore to tears anyone intelligent enough to meet McKinseys standards.

Hi there! I am confused as to why in the first layer we did not factor in the "feeling overwhelmed" part. Without it, this has become more of a pure "how can the consultant be more productive" problem. Can anyone elaborate on this, please? Thanks